"We Do Not Pull Credit" Is Not A Selling Point, It's A Sales Tactic

This ad plays up a long-standing American fear -- that credit inquiries will drop a person's credit score below a hypothetical mortgage "approval line". It's Fear Selling at its worst, preying on customers that don't know any better to the benefit of the salesman. So, because the best way to combat...

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[Source: The Mortgage Reports Blog]