Thursday, September 27, 2007

How Visa USA Tried To Scare Us All Into Using Its Credit Scoring Web Site

There's a fine line between marketing savvy and outright misdirection. Visa USA may have crossed it. Earlier this month, Visa USA published a "report" titled "Americans Unaware That Employers Can Legally Refuse to Hire Job Applicants with Low Credit Scores". "Wow", I thought, "this would make an excellent blog topic." And I started to write. Only I couldn't shake the idea that this was marketing piece from Visa and not a true report. So, like any other curious person, I...



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[Source: The Mortgage Reports Blog]

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